The sign said, “Now serving Starbucks coffee!” It was the late 90’s and the premium coffee craze was taking the country by storm. Everyone who liked coffee LOVED Starbucks or soon would. So it wasn’t surprising that some business would be utilizing the brand name to promote what they were doing. It made pretty good sense. It wouldn’t have fazed me at all if any other company was doing it. But this massive sign was hung in front of a local evangelical Christian church. The message was crystal clear: “Come to our service on Sunday, we have free Starbucks coffee!”

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