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Life is a Journey, Are You Enjoying the Ride?


During the 1996 Superbowl, Nissan launched its now famous “Life is A Journey, Enjoy the Ride” advertising campaign.  In the two-minute spot, a young boy finds himself in an underground garage, where a mysterious man shows him some old cars.  As the boy begins to leave, the old man offers him a parting word of sage advice: (You have to say this with a thick Japanese accent for the full effect) “Remember….Life is a journey.   Enjoy…..the ride.”

Of course the commercial was designed to sell Nissan’s, so people could “enjoy the ride” in a nice car!  It had a different impact on one young pastor who was watching.

I paused to reflect on my life and the journey I was on Read the rest of this entry